Read Magnetic Service: Secrets for Creating Passionately Devoted Customers by Chip R. Bell Free Online
Book Title: Magnetic Service: Secrets for Creating Passionately Devoted Customers|
The author of the book: Chip R. Bell
ISBN 13: 9781576753750
Format files: PDF
The size of the: 9.81 MB
Edition: Berrett-Koehler Publishers
Date of issue: January 6th 2006
Read full description of the books Magnetic Service: Secrets for Creating Passionately Devoted Customers:Cultivating and keeping customers long-term should be a primary goal of any company, but binding customers to a brand can be challenging at best. This is where "magnetic service" comes in. In this inspiring book, authors Chip and Bilijack Bell show how any business can create a cult-like following of customers who don't just forgive them when they err but actually help them correct the problem, who don't just recommend them but insist that their friends do business with them. Part 1 explains the seven magnetic service secrets -- from "Make Trust a Verb" to "Empower Customers Through Comfort." Part 2 looks at the leadership side of this strategy, emphasizing such qualities as leading naturally, nurturing discovery, and having soul. Dozens of real-life examples illustrate the seven secrets of magnetic service in action and show precisely what leaders can do to create a culture of magnetic service in any organization.
Read information about the authorThe author of 22 books, Chip's newest book is "Kaleidoscope: Delivering Innovative Service That Sparkles." He is also the author of such bestsellers as:
• "Sprinkles: Creating Awesome Experiences Through Innovative Service"
• "The 9 1/2 Principles of Innovative Service"
• “Take Their Breath Away” (with John R. Patterson)
• "Managers as Mentors" (with Marshall Goldsmith)
• "Service Magic"
• "Managing Knock Your Socks Off Service" (with Ron Zemke)
• "Kaleidoscope: Delivering Innovative Service That Sparkles"
He has served as consultant, trainer or keynote speaker to such major organizations as GE, Microsoft, Nationwide, Marriott, Lockheed-Martin, Cadillac, KeyBank, Ritz-Carlton Hotels, Caterpillar, Eli Lilly, Verizon Wireless, USAA, Merrill Lynch, Hertz, Accenture, Home Depot, Harley-Davidson and Victoria's Secret. Global Gurus has ranked him for the last three straight years among the top three keynote speakers in the world on customer service, with two years in the top slot.
The Chip Bell Group was in 2014 ranked #6 in North America among mid-sized consulting firms for leadership development. He was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne and served as a guerrilla tactics instructor at the Army Infantry School.
He has appeared live on CNBC, CNN, Fox Business Network, Bloomberg TV, NPR, ABC and his work has been featured in Fortune, Businessweek, Forbes, Wall Street Journal, USA Today, Inc. Magazine, Entrepreneur Magazine, CEO Magazine, WSJ, MarketWatch, Leader to Leader and Fast Company.
SPECIALITIES: Keynote speaking and consulting on innovative service, customer loyalty, service leadership, mentoring, management, and customer relationship management.
To book Chip as a speaker or consultant, visit www.chipbell.com
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