Read Negotiate This! By Caring, But Not T-H-A-T Much by Herb Cohen Free Online
Book Title: Negotiate This! By Caring, But Not T-H-A-T Much|
The author of the book: Herb Cohen
ISBN 13: 9780446529730
Format files: PDF
The size of the: 16.24 MB
Edition: Business Plus
Date of issue: October 15th 2007
Read full description of the books Negotiate This! By Caring, But Not T-H-A-T Much:Quite an entertaining journey through the perils of negotiations. Herb Cohen is a smooth operator whose self-deprecation overshadows any hint of ego. His suggestion to not take negotiations too seriously, not care T-H-A-T much and to take it easy regardless of how much is at stake is a refreshing thought in this pressure-packed world. I recommend this book for anyone looking for a light introduction to the study of negotiations.
Best line: "Learning negotiation solely by reading a book is like making love via e-mail. Thus, get out there and dare to begin."
Read information about the authorFor more than three decades, Herb Cohen has been a practicing negotiator, intimately enmeshed in some of the world’s headline dramas from hostile takeovers to hostage negotiations. His clients have included business executives, entrepreneurs, sports and theatrical agents plus large corporations - as well as governmental agencies, such as the Department of State, FBI, CIA, The US Conference of Mayors and US Department of Justice.
Unlike some theorists, he was actively involved in the negotiations that settled the NFL players’ strike and the General Motors Chevy mobile litigation and also participated in the START Arms Control Negotiations with the Soviet Union.
He started formally teaching the subject of negotiations during a two week course for attorneys in 1963 sponsored by Allstate Insurance Company. It was then he first used the terms “Win-Win. Win-Lose, Lose-Lose”.
Herb Cohen’s analysis, insights and humorous view of many of these high-level happenings have appeared in many international publications, and he himself has been the subject of articles in TIME magazine, People, The Economist, The New Yorker, Esquire, Readers Digest, Good Housekeeping, Newsweek, Rolling Stone and even Playboy Magazine.
He is the author of You Can Negotiate Anything which was on the New York Times best-seller list for almost one year and has been translated into thirty languages. His latest book, Negotiate This! By Caring But Not T-H-A-T Much was published in mid-September 2003.
During the Cold War, Herb Cohen served with the U.S. Army, 14th Armored Cavalry Regiment on the East-West Border in Bad Kissingen, Germany.
While attending university and law school he worked in many business and governmental organizations and ultimately became a faculty member at the University of Michigan’s Graduate School of Business. Since then he has lectured at many educational institutions and enterprises such as The Harvard Negotiating Project, Yale Law School, The Kellogg School, Wharton, the University of Wisconsin, the University of California-San Diego, McGill University, UBC and the Columbia and Chicago University School of Business.
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