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Book Title: World War 3.0 : Microsoft and Its Enemies|
The author of the book: Ken Auletta
ISBN 13: 9780375503665
Format files: PDF
The size of the: 26.61 MB
Edition: Random House
Date of issue: February 15th 2001
Read full description of the books World War 3.0 : Microsoft and Its Enemies:The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye-or the time it has taken slogans such as "The Internet changes everything" to go from hyperbole to banality-"creative destruction" has wracked the global economy on an epic scale.
No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank them-whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linux-based companies that champion the open-source movement or some college student hacking in his dorm room-Microsoft has waged holy war on all foes, leveraging its imposing strengths.
In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.
From the Hardcover edition.
Read information about the authorKen Auletta has written Annals of Communications columns and profiles for The New Yorker magazine since 1992. He is the author of eleven books, including five national bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed And Glory On Wall Street: The Fall of The House of Lehman; The Highwaymen: Warriors of the Information Super Highway; World War 3.0: Microsoft and Its Enemies; and Googled, The End of the World As We Know It, which was published in November of 2009.
Auletta has won numerous journalism honors. He has been chosen a Literary Lion by the New York Public Library, and one of the 20th Century's top 100 business journalists by a distinguished national panel of peers.
For two decades Auletta has been a national judge of the Livingston Awards for journalists under thirty-five. He has been a Trustee and member of the Executive Committee of the Public Theatre/New York Shakespeare Festival. He was a member of the Columbia Journalism School Task Force assembled by incoming college President Lee Bollinger to help reshape the curriculum. He has served as a Pulitzer Prize juror and a Trustee of the Nightingale-Bamford School. He was twice a Trustee of PEN, the international writers organization. He is a member of the New York Public Library's Emergency Committee for the Research Libraries, of the Author's Guild, PEN, and of the Committee to Protect Journalists.
Auletta grew up on Coney Island in Brooklyn, where he attended public schools. He graduated with a B.S. from the State University College at Oswego, N.Y., and received an M.A. in political science from the Maxwell School of Citizenship and Public Affairs at Syracuse University.
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