Read Miks me ostame: ostuteadus by Paco Underhill Free Online


Ebook Miks me ostame: ostuteadus by Paco Underhill read! Book Title: Miks me ostame: ostuteadus
The author of the book: Paco Underhill
Language: English
ISBN: No data
ISBN 13: No data
Format files: PDF
The size of the: 713 KB
Edition: Eesti Ekspressi Kirjastus
Date of issue: 2006

Read full description of the books Miks me ostame: ostuteadus:

Raamat põhineb aastatepikkusel uurimusel, mille jooksul jälgiti inimeste käitumist kauplustes, korraldati videovaatlusi, küsitleti ostjaid ja korraldati turu-uuringuid. Autor näitab, milliste kunsttükkidega saab kliendis ostuotsust tekitada, unustamata sealjuures, et ka kõige impulsiivsemal ostjal on alles teatud hulk tervet kahtlevat mõistust.
«Miks me ostame» on tõlgitud rohkem kui kahekümnesse keelde ja selle autor on tunnistatud suurimaks autoriteediks klientide ostukäitumise tundmise ja mõjutamise alal.
Kasulik ja meeleolukas lugemine jaekaupmeestele, aga ka tootejuhtidele ja lõpuks ostjatele endile, kes saavad teada, mis nendega tegelikult juhtub, kui nemad ja kaup samas ruumis kokku saavad.

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Ebook Miks me ostame: ostuteadus read Online! Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.

Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC’s 20/20, and CBS’s 48 Hours. Paco is a regular contributor to NPR and BBC Radio. His columns and editorials have appeared in the New York Times, London Times, Wall Street Journal, and the Christian Science Monitor. His first book, Why We Buy: The Science of Shopping has been published in twenty-six languages, and has sold more copies than any other retail book in history. His second book, entitled Call of the Mall: The Geography of Shopping, was released in February 2004 by Simon & Schuster.


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