Read The Ideavirus – Kiat Menjual Tanpa Memasarkan by Seth Godin Free Online
Book Title: The Ideavirus – Kiat Menjual Tanpa Memasarkan|
The author of the book: Seth Godin
ISBN: No data
ISBN 13: No data
Format files: PDF
The size of the: 5.24 MB
Date of issue: 2006
Read full description of the books The Ideavirus – Kiat Menjual Tanpa Memasarkan:‘The primary goal of a product or service is not just to satisfy the needs of one user. It has to deliver so much wow, be so cool, so neat and so productive, that the user tells five of their friends.’
They key message when it comes to building a virus-worthy cool product or service, identifying a ‘hive’ and promoting an idea, is the importance of WORDS. Words matter because they are how you start an ideavirus. You have to make it easy for people to ‘get it’ with one glimpse of your website or one phrase in your book review. The words you use have to make them want it – now and forever.
‘One of the key elements in launching an ideavirus is concentrating the message. If just 15% of a group is excited about it, it’s not enough. You only win when you totally dominate and amaze the group you’ve targeted. That’s why focusing obsessively on a niche is what successful idea merchants do.’
In this book, Seth explains how the customer should be placed at the centre of marketing and how to harness the contagious power of information through the art of successful communication.
Read information about the authorSeth Godin is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
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